[Marketing] Strategies that work best ?

This is an interesting article from SitePoint about the way to determine the best marketing strategies.

Take a look at the professionals you’ve hired recently, and figure out how you ended up hiring them.

I agree with this article. I'm not marketer but I think that you must be in the mind of your target to find the best marketing solution. A web developer will not watch the same source of information than a designer. So to hire him you must target what he watch.